Websites & patient experience · Website help · Media controls

Respect reduced motion during page transitions

Large slide, zoom or parallax effects can make navigation uncomfortable for some visitors. If the page ignores a reduced-motion preference, ordinary reading requires enduring avoidable animation.

What to change

Ask the supplier to provide an effective reduced-motion experience for decorative transitions and automatic movement.

A worked example

Illustrative example

A section opens immediately or with a restrained transition under the visitor's reduced-motion setting, while its expanded state and newly available content remain clear.

How to check the result

Accept when the supported preference meaningfully reduces unnecessary movement without hiding information or breaking interaction feedback.

A mistake to avoid

Removing all visual feedback can make state changes confusing; replace motion with clear stable states rather than leaving the action unexplained.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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