What to change
Ask the supplier to provide an effective reduced-motion experience for decorative transitions and automatic movement.
A worked example
Illustrative example
A section opens immediately or with a restrained transition under the visitor's reduced-motion setting, while its expanded state and newly available content remain clear.
How to check the result
Accept when the supported preference meaningfully reduces unnecessary movement without hiding information or breaking interaction feedback.
A mistake to avoid
Removing all visual feedback can make state changes confusing; replace motion with clear stable states rather than leaving the action unexplained.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.