What to change
Treat profile imagery as identifying information. Confirm the image's subject and permission through the practice's normal process, and use wording that matches what the image actually represents.
A worked example
Illustrative example
A reception page uses a real approved team photo and identifies the team as a whole. Individual practitioner profiles use the appropriate person's image or a neutral alternative with no false identification.
How to check the result
A visitor can use the image for recognition without being misled about who works at the practice.
A mistake to avoid
Do not choose a convincing stock portrait simply to fill a profile photo slot.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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