Websites & patient experience · Website help · Fees and payment explanations

Write a route for visitors who need a fee estimate

A patient has an unusual administrative request that does not fit the published price list. A generic enquire button leaves them unsure how to obtain a useful estimate.

What to change

Explain what the team needs to scope the request and when the visitor receives a quotation. Keep the initial request focused on purpose and logistics rather than unnecessary personal detail.

A worked example

Illustrative example

Someone asks for a report for a specific organisation. The page asks them to describe the requested document and gives the team a route to confirm scope, price and any further requirements.

How to check the result

The visitor knows how to obtain a meaningful figure and whether they have committed to a charge.

A mistake to avoid

Do not turn a request for an estimate into an apparent paid booking without making that change explicit.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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