Keep older case studies accurate for today's readers
An older case study describes a service configuration that has since changed. Its original project details remain valid, but readers may mistake them for a…
The Kay & Co. resource library
Marketing & campaigns · page 2
Plan useful emails, social posts and service information that help the right people understand your practice.
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All marketing & campaigns resources
Showing 25–33 of 33 resources, ordered by title.
Keep service announcements consistent across channels
A launch announcement is copied into email, social and the website without adapting the amount of context. Some versions omit a material availability limit.…
Make campaign emails easy to read on a phone
A campaign looks tidy on a large monitor, but its key sentence is embedded in an image and the booking button is difficult to use on a phone. Many people…
Make physiotherapy referral routes clear for each audience
A physiotherapy website addresses both self-referring clients and professional referrers on one ambiguous page. Each group is unsure which route to use.…
Make your landing page fulfil the advert's promise
An advert promotes a particular assessment, but its destination opens with a generic list of all clinic services. Visitors must search again for what they…
Move personal appointment questions to the right support route
A public comment asks a clinic to discuss an individual appointment. The social team needs a response route that does not invite personal details into a…
Pause promotion when a service becomes unavailable
A newly announced service becomes temporarily unavailable, but campaign links and enquiry forms continue to invite requests without explanation.…
Record physiotherapy referral sources consistently
Reception records referral sources as free text, producing many variants of the same organisation. Marketing cannot reliably assess which professional…
Use early launch enquiries to find missing information
The team reports a successful launch based on page views, while the first enquiries repeatedly ask a question missing from the page. The first enquiries…