Help patients recognise the right clinic service
A useful service page answers the questions someone might ask reception before booking. Who is this for? What happens first? Where can I ask if I am unsure?…
The Kay & Co. resource library
Explaining services & fees · page 2
Help people understand appointment choices, what the fee includes and how payment or cancellation works.
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All explaining services & fees resources
Showing 25–35 of 35 resources, ordered by title.
Help returning patients book after a long gap
An existing patient returns after a substantial gap and chooses a review because they already have a record. The practice may need a different appointment…
Help visitors ask for a fee estimate
A patient has an unusual practical request that does not fit the published price list. A generic enquire button leaves them unsure how to obtain a useful…
How should UK vet practices prepare their websites for the CMA reforms?
Prepare your vet practice website for the made CMA Order: price-page access, booking confirmations, ownership information and staged 2026–27 dates.
Keep different branch prices clear
A central price page lists one amount even though a visiting service or branch uses a different fee. Patients reach checkout believing the central figure…
Keep service information up to date
The most useful service page can become misleading after a change of practitioner, venue or appointment format. Agree how those changes reach the person who…
Make appointment offers and reply instructions clear
Reception sends possible appointment times, but the website has not explained whether the offer holds a slot. A visitor may delay replying while assuming…
Make price ranges useful to compare
A service page shows a wide price range but offers no explanation of what changes the amount. Visitors cannot use it to plan or compare an enquiry. A price…
Show how appointment length affects the price
A price list contains several durations under one service name. Visitors may choose the cheapest slot without knowing which booking description applies to…
Show what an appointment price includes
A fee appears beside a service name, but visitors cannot tell whether it covers a consultation, a report or later contact. Reception repeatedly explains the…
Tell patients how they can pay before they arrive
A patient arrives expecting to use a payment method the practice cannot accept. The website says payment on the day but leaves the available methods…