The healthcare digital library
Marketing & search resources - page 7
Browse page 7 of marketing & search resources. Practical guides and planning worksheets for healthcare teams.
Showing 145–168 of 184 resources
Marketing & search · Practical guideImpressions rise while relevant clicks stay flat
The site appears for more searches, but those extra appearances may concern questions outside the practice's useful audience.
Marketing & search · Practical guideInternal campaign tags confuse the acquisition story
Links between pages on the same website carry source-style campaign parameters intended to measure banner placement.
Marketing & search · TopicLLM SEO: How to Optimise Content for Large Language Models
LLM SEO optimises content so large language models can understand, trust and cite a brand. Learn how it works and how UK businesses build visibility.
Marketing & search · TopicLocal SEO: How UK Businesses Rank Locally
Local SEO helps businesses appear when nearby customers search. Learn how Google Business Profile, local citations, reviews and location pages work together.
Marketing & search · TopicMedical Local SEO
Medical local SEO helps clinics and medical practices appear in nearby searches, map results and location-led service journeys.
Marketing & search · TopicMulti-location healthcare marketing: assign page ownership
Multi-location healthcare marketing: assign page ownership. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicMulti-location healthcare marketing: handle a relocation
Multi-location healthcare marketing: handle a relocation. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · Practical guideOne template injects conflicting robots instructions
Only one family of pages is excluded from discovery. Its template may add a second robots instruction after the sitewide setting.
Marketing & search · TopicPhysiotherapy marketing: create a referral sheet
Physiotherapy marketing: create a referral sheet. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicPhysiotherapy marketing: record referral sources
Physiotherapy marketing: record referral sources. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicPhysiotherapy marketing: update referral information
Physiotherapy marketing: update referral information. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicPhysiotherapy referral marketing: clarify referral routes
Physiotherapy referral marketing: clarify referral routes. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · Practical guideReport time zones shift activity between days
Two systems assign the same test occurrence to different calendar days because their reporting time zones differ.
Marketing & search · TopicSchema Markup: Structured Data for SEO & GEO
Schema markup is structured data that tells search engines and AI what your content means. Learn what is a schema, schema markup language and validation.
Marketing & search · Practical guideSearch inspection tests a redirected address
A manager reports that a new page is not indexed, but the inspected address redirects to another route. The diagnosis concerns the wrong resource.
Marketing & search · BlogSEO Agency UK: How to Choose the Right One
Looking for an SEO company UK, London SEO agency or SEO consultants UK? This expert guide covers what to evaluate before signing a contract.
Marketing & search · TopicSEO for Doctors: A Doctor-Led Guide
SEO for doctors explained by a doctor-led healthcare SEO team. Learn how clinicians can build safe content, local visibility, E-E-A-T and AI citations.
Marketing & search · BlogSEO Services UK: Complete Guide to What Should Be Included
SEO services in England and the UK should include technical SEO, content, authority building, website SEO services, reporting and GEO readiness.
Marketing & search · BlogSEO vs GEO: What UK Businesses Need to Know in 2026
SEO vs GEO compared for UK businesses: the differences, why you need both, and how to build one content strategy that wins in Google search and in AI answers.
Marketing & search · Practical guideSeveral email sends share one indistinguishable label
Every newsletter uses the same campaign name, making meaningful distribution comparisons impossible. Agree which differences matter before expanding the…
Marketing & search · Practical guideSitemap coverage differs from the resource directory
The directory shows more useful articles than the submitted inventory. Neither total explains its inclusion rules.
Marketing & search · Practical guideSitemap URLs point to a preview hostname
The generated inventory uses a build environment's base URL. Public submission therefore advertises preview addresses.
Marketing & search · TopicTechnical SEO: The Complete Guide for 2026
Technical SEO services help search engines and AI crawl, understand and trust your site. Learn what is technical SEO, crawlability and advanced technical SEO.
Marketing & search · Practical guideThe canonical points at the old domain
A site moves to a new domain but retains canonical URLs copied from the old template. The public destination contradicts its own preference.