Keep new guides in reports while their categories are reviewed
New guides have no category mapping, so the marketing report silently omits their activity. Keep unclassified pages visible until the mapping is reviewed.…
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Marketing results & reports · page 2
Understand what your reports are counting and whether your marketing is bringing useful enquiries.
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Showing 25–47 of 47 resources, ordered by title.
Keep unfamiliar traffic sources visible in reports
A channel lookup table has no entry for an unfamiliar source, so those rows disappear from the dashboard.
Keep website rehearsals distinguishable from genuine enquiries
Routine rehearsals appear alongside genuine activity because nobody agreed how test events would be distinguished.
Make every page send measurement to the practice's account
A copied analytics identifier routes a section's activity into a different account, leaving gaps in the practice report.
Make outdated dashboard information obvious
A dashboard looks current even though its data connection stopped updating several days ago. A dashboard can look normal while showing information several…
Make presentation evidence easy to understand and check
A chart or headline can look authoritative even when it is only an example or estimate. Label important figures so the audience can tell what was measured,…
Make reporting limits clear when a journey crosses websites
A visitor moves between organisation-controlled domains and the reporting session appears to restart or change source unexpectedly.
Make your enquiry rate answer the question its label promises
A dashboard divides accepted requests by page views, while its label implies the proportion of visitors who enquired.
Match costs and enquiries before comparing acquisition efficiency
Advertising costs cover one window while the enquiry total covers another, producing a misleading unit cost.
Measure future QR campaigns from the actual printed code
Printed materials use an unlabelled address, so the report cannot reliably isolate the resulting website activity.
Measure internal promotions without confusing where visits came from
Links between pages on the same website carry source-style campaign parameters intended to measure banner placement.
Recognise when recent marketing results are still incomplete
A weekly report shows fewer qualified leads, but sales staff have not yet updated the most recent enquiries. The latest week is incomplete rather than…
Record useful link destinations without unnecessary address details
A link event captures complete external addresses containing values added to the page address the practice never uses in reporting.
Separate channel relabelling from genuine campaign growth
A reporting rule moves existing activity into a new channel group and the dashboard presents the increase as new demand.
Separate pressing Send from an enquiry actually being received
The dashboard counts clicks on a submit button even when validation prevents the request from leaving the browser.
Show the real counts behind dramatic percentage changes
A dashboard highlights a large percentage movement based on very few observed enquiries, encouraging an immediate website change.
Show what the numbers in your charts actually mean
A chart needs enough context for someone to understand the comparison. Name what is counted, the period covered and the relevant group. Distinguish missing…
Stop form answers being copied into analytics unnecessarily
An outgoing analytics record includes text entered into a contact field even though the report only needs an action count.
Test the short link people will actually receive
A short-link service opens the correct page but drops part of the labels needed for the campaign report. Validate the distributed link as an entire route.…
Understand why an intermediate provider receives campaign credit
Visitors return from an intermediate provider and the acquisition report credits that provider rather than the original arrival.
Use consistent campaign names in reports
The same campaign appears under three names because links were tagged differently. Paid and organic traffic are mixed in a spreadsheet summary. Inconsistent…
Use consistent campaign names that staff can reproduce
Different staff use inconsistent capitalisation and separators for the same campaign labels. Adopt a controlled naming convention based on the reporting…
Wait for acceptance before counting an enquiry as complete
The browser records success when sending a request, although the receiving service subsequently rejects it.